www.cemper.com | Christoph C. Cemper talks about the recent Google changes on Aug 2009 and Sept 2009 and the newly changed -50 penalties on a keyword & page level due to overoptimization of anchor texts. Natural anchor text development has been key rule for CEMPER.COM link builders for ages, but became even more crucial with the recent Google udpates. For another penalty for repeated anchor texts checkout our other case study on natural anchor text.

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